Nick FerreiraDesignerWork Archive

2022 President's Innovation Challenge (PIC)

Adrian Gil, Creative Director
Adam Spitalny, Design Lead
Elaine Johanson, Senior Writer
Chris San Agustin, Animator/Motion Graphics

Harvard Innovation Labs’ President’s Innovation Challenge (PIC) is venture competition for Harvard students and select Harvard alumni. This event is a touchstone event for the Harvard Innovation Labs and its members, offering an opportunity for a slice of $515,000 in funding for their start-up.

This project is full-fledged event design and direction for both streaming and in-person attendance. There’s a pre-event campaign comprised of various digital assets (digital displays, email, social) and event design for the run of the show: transition animations, title cards, winning moments,  and probably some other pieces to the complicated, but very fun to design, puzzle.

The PIC is built on a three-act narrative that guides staff and members throughout the application, selection, and winning process.

You can see the full 2022 PIC microsite here.

The event is broken into tracks based on industry and also divided between current Harvard students and Harvard alumni. Each track has a color and icon treatment to visually cue the difference.

Post-event email header. This linked to the microsite (see below), with more information about the PIC, including all winners.

I’m a designer with a background in photography, publishing, and librarianship.  

Most recently, I was an in-house Designer at Harvard Innovation Labs. Freelance clients include Hindman Auctions (Freeman’s | Hindman), Pillar VC, First to Knock,  Jay Youngdahl, and more.

Before my career in design I was an academic librarian at the School of the Art Institute of Chicago.

In my spare time I maintain a personal art practice that is based in photography. Since 2017, I have published and edited Challenger, a BMX magazine that takes multiple forms. Its current form is a monthly subscriber only newsletter.


Challenger BMX Magazine