Nick FerreiraDesigner based in MichianaWork Archive hi@nickferreira.biz
HARVARD INNOVATION LABS

2023 President’s Innovation Challenge (PIC), Pre-Event Campaign



CREDITS
Adrian Gil, Creative Director
Adam Spitalny, Design Lead
Lindsay Tucker, Senior Writer

YEAR2023
The President’s Innovation Challenge is a sprawling event for the Harvard Innovation Labs; it begins in October with an application process and ends in May with semi-finalists facing off for a chance at a slice of $515,000.

For the 2023 competition, we launched a pre-event campaign that spanned a narrative arc built on 3 concepts. We used typography, color, and movement to visually cue the different arcs.



ACT I
Imaginations Run Free: application process
ACT II
Zero Ideas Wasted: semi-finalist selection
ACT III
A Sprint and a Marathon: finalist selection





I’m a graphic designer with a background in photography, publishing, and librarianship.  

Most recently, I was an in-house Designer at Harvard Innovation Labs. Freelance clients include Hindman Auctions (Freeman’s | Hindman), Pillar VC, First to Knock,  Jay Youngdahl, and more.

Before my career in design I was an academic librarian at the School of the Art Institute of Chicago.

In my spare time I maintain a personal art practice that is based in photography. Since 2017, I have published and edited Challenger, a BMX magazine that takes multiple forms. Its current form is a monthly subscriber only newsletter.


ELSEWHERE

Challenger BMX Magazine
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