2022 President’s Innovation Challenge

WHAT I DID
Art direction
Design

YEAR2022

CREDITSAdrian Gil, Creative Director
Adam Spitalny, Design Lead
Elaine Johanson, Senior Writer
Chris San Agustin, Animation/Motion Graphics

Harvard Innovation Labs’ President’s Innovation Challenge (PIC) is venture competition for Harvard students and select Harvard alumni. This event is a touchstone event for the Harvard Innovation Labs and its members, offering an opportunity for a slice of $515,000 in funding for their start-up.

This project is full-fledged event design and direction for both streaming and in-person attendance. There’s a pre-event campaign comprised of various digital assets (digital displays, email, social) and event design for the run of the show: transition animations, title cards, winning moments, and probably some other pieces to the complicated, but very fun to design, puzzle.

The PIC is built on a three-act narrative that guides the i-Lab community throughout the application, selection, and winning process.

We used 3 gradient swatches as a way to guide the acts, and for the final event, brought them all together for the culmination of the year-long event.

2022 President’s Innovation Challenge

The PIC is built on a three-act narrative that guides the i-Lab community throughout the application, selection, and winning process. We used 3 gradient swatches as a way to guide the acts, and for the final event, brought them all together for the culmination of the year-long event.

The PIC is built on a three-act narrative that guides the i-Lab community throughout the application, selection, and winning process.

We used 3 gradient swatches as a way to guide the acts, and for the final event, brought them all together for the culmination of the year-long event.