Nick FerreiraArt Direction & Design (& Art)
nick@nickferreira.biz
Hot Takes with Kunal Kapoor

Client/Employer
Morningstar Year
2025


Credits
Motion design: Isaac DayEsc or click to close



Overview

Morningstar’s Corporate Communications team came to us with the idea for this project: a quick, pithy man-on-the-street video series of CEO Kunal Kapoor offering his hot take on something happening in the markets.

The team presented some mock-ups from a PR agency using flames, script font, and essentially something looking like that YouTube show about eating hot wings.

Read on for my approach to the art.





Foundational Element
The Horizon

 The conceptual underpinning of the video is the horizon line, a foundational graphic element and metaphor for Morningstar. It starts and ends on that horizon





Foundational Element
The Clapperboard

I pushed the I brought Morningstar’s color palette into a classic clapperboard to bring home the idea of a “take.”





Foundational Element
The Heat


The goal wtih this reoccruing series was to be fun and not rely on obviously “hot” art direction. This allowed for the content, the CEO’s “take” on the market to bring the heat.

☮Last update: February 13, 2026