Social Media System

WHAT I DIDDesign
Art direction
Systems design

YEAR 2024–2026

CREDITS Creative Services team

KEY TAKEAWAYS

Art directed and designed animated intros for social-first video system
Designed cards for campaigns, executive thought, and corporate communications
Co-built org-wide template system that standardized typography, margins, and logo size/placement across popular card types
Built do-it-yourself cards in Canva for org-wide self-service

At Morningstar, my social media design work fed into a larger, holistic system I helped build. From animated video intros to cards for campaigns, executive thought leadership, and corporate communications, everything shared the same foundations: standardized typography, margins, color, and logo placement. I co-built this org-wide template system in Figma, creating scalable consistency built for future automation. The system also informed self-service Canva templates, reducing the design team’s dependency on routine requests.

Executive Thought Monthly Reading List Template

Hot Takes with Kunal Kapoor
Animated intro for Morningstar CEO video series

Live link

Analyst Access
Animated intro for Laura Lutton’s analyst interview series

Live link

Executive Thought Q&A Self-Service Template

Product Awards/Testimonial Self-Service Template

Leadership Perspectives Self-Service Template

Base Templates